SPOTIFY PRESENTS ARLO PARKS MY SOFT MACHINE: FANS FIRST LISTENING EXPERIENCE

Client: Spotify

Brief: The In produced a Fans first listening experience for Arlo Parks of the new record My Soft Machine. The In worked closely with Arlo Parks’ team and Spotify to develop a creative event plan that would immerse the fans in the world of recording the album for Arlo Parks at the exact studio that was used.

The In worked with the recording studio to make it workable for an event for 50 people and developed an aesthetic inspired by Arlo’s own inspirations when writing the album, producing the event and managing it on the day.

Services: Creative Event Production, Event Management, Set Design, Talent Programming and Booking, Negotiating, Contracting, Project Management, Budget Management.

Location: London

Date: May 2023

Photo Credits: Adrian Lee

Video Credits: Alice Backham